Course curriculum

  • 1

    Lesson 1 - Getting Started With This Class

    • Read "What's In This Course For Me?"

    • How This Class Works

    • What Kind Of Career Can I Create With This Training?

    • Where And How Can I Look For Work?
  • 2

    Lesson 2 - Set Up Your Social Media Accounts

    • Set Up A Facebook Page For Your Business

    • Set Up A Google+ Account For Your Business

    • Set Up A LinkedIn Account For Your Business

    • Set Up An Instagram Account For Your Business

    • Set Up A Twitter Account For Your Business

    • Finding Content To Post On Your Social Media Accounts
  • 3

    Lesson 3 - Getting Started With Facebook

    • Facebook Founder Keynote

    • Facebook Business Training

    • How To Create A Facebook Page

    • How To Create A Facebook Page In Depth

    • Page Admin Tools

    • Page Settings

    • Page Insights Basics

    • The URL Of The Facebook Page You Created (submit)
  • 4

    Lesson 4 - Ads

    • Advertising On Facebook

    • Money For Your Facebook Ads

    • Ad Campaign Structure

    • What Is An Ad On Facebook

    • Page Post Engagement Ads

    • Getting Likes For Your Page

    • Clicks To Website Ads

    • Website Conversion

    • Offer Claim Ads

    • Lead Ads

    • Create Your Ads

    • Facebook Groups 101
  • 5

    Lesson 5 - Creating An Avatar

    • Create Customer Avatar

    • Female Avatar Worksheet

    • Male Avatar WorkSheet

    • Social Media Checklist

    • Open Social Media Accounts
  • 6

    Lesson 6 - Customer Lifecyle Fundamentals

    • Business Facebook Account link:

    • Attract - Sell - Wow

    • Perfect Customer Lifecycle

    • Lead Magnets
  • 7

    Lesson 7 - Canva

    • Intro To Canva

    • Create An Account On Canva.com

    • Using Media Legally

    • Free Icon Resources
  • 8

    Lesson 8 - Hootsuite

    • Hootsuite Introduction

    • Hoostuite Overview

    • Hootsuite University
  • 9

    Lesson 9 - Other Social Media Platforms

    • Google Plus For Business

    • Pinterest For Business

    • LinkedIn For Business

    • YouTube Marketing

    • Twitter Marketing
  • 10

    Lesson 10 - Content Marketing

    • What Is Content Marketing?

    • History Of Content Marketing

    • Check Out These Great Resources

    • How To Build Your Content Marketing Strategy

    • How To Build Audiences That Convert With Content Marketing

    • How To Write Headlines

    • When And What To Post
  • 11

    Conclusion

    • Final Reading